Ghostwriting
The Ghostwriter Letters
The weekly letters for influence beyond the title.
“My title speaks for itself.”
“My title speaks for itself.”
Your Title Speaks for Itself. Here’s What It Can’t Say for You.
New York, February 2026. David R. walks down Bergen Street in Brooklyn to pick up a bottle of Julien Courtois “Ancestral” at his favorite wine shop. In front of the Bethel Baptist Church he stops.
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“I don’t want to post about myself.”
How to Be Known for What You Know Without Ever Posting About Yourself
The playbooks say: the people who read you should end up knowing you. So they trust you before they ever buy from you.
He sells a 15k workshop to a stranger in four minutes, straight. Coffee break at a conference. Someone he’s never met asks what he does. He doesn’t really answer.
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“I’ve told this story a hundred times.”
Why Your Best Story Stopped Working on You
What thirty years of writing research found, and the four days that get a story moving again.
He has a story he could tell in his sleep. It’s the story about the call he made, that made him become the CEO, when everyone around the table wanted the other option.
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Strategic thinking & creative writing
for brands and the people behind them
